Traditional Real Estate Agent

Traditional real estate agents juggle the complexities of both a buyer agent and a listing agent.

Buyer’s Agent Job Duties & Responsibilities
  • Prospect for both seller and buyer leads, convert leads to appointments & close for buyer agency agreements.
  • Conduct a thorough needs analysis to ensure fiduciary service to all buyer clients.
  • Ensure that buyer clients are pre-qualified with mortgage lender.
  • Show homes to prospective home buyer clients.
  • Identify homes to show that meet buyers’ criteria.
  • Schedule showings of homes with buyer clients, listing agents and/or home sellers.
  • Refine buyers’ criteria and select additional homes to show as necessary.
  • Write & submit all offers to purchase homes for buyer clients.
  • Negotiate offers to purchase and oversee entire negotiation process.
  • Schedule and attend on-site property inspections with clients and vendors.
  • Negotiate all inspection repairs.
  • Provide buyer clients access to homes under contract as needed for measuring, inspecting & etc.
  • Promptly return all buyer client telephone calls, texts and/or emails.
  • Gather and answer buyer questions about potential homes and local community information.
  • Provide buyer clients pricing information and market research.
  • Educate buyer clients about home buying process.
  • Regularly assure buyer clients that lead agent is involved & informed – Promote the team concept
  • Keep lead agent informed on all client communications and developments (copied on all emails & update notes in CRM).
  • Close buyer clients to written offers to purchase.
  • Train, mentor and assist in the hiring of additional buyer’s agents and showing assistants.
  • Communicate diligently with administrative staff to ensure the highest level of service to buyer clients from initial contact through contract to close.
  • Regularly attend team meetings.

Listing Specialist Job Duties & Responsibilities
  • Prospect and conduct outbound lead generation activities for new listing appointments.
  • Quickly respond and convert inbound listing leads into appointments (ie.- sign calls & internet leads).
  • Track all outbound & inbound lead generation activities: from leads-contacts-appointments-contracts.
  • Prepare/Analyze Comparative Market Analysis (CMA) before all listing presentation appointments.
  • Conduct all listing appointments and convert appointments to listing agreements.
  • Conduct price reduction appointments as needed.
  • Communicate and work with administrative listing manager regularly to ensure clients’ needs are met.
  • Present and negotiate all offers to purchase with clients and agents representing buyers until acceptance.
  • Attend all office training for working with buyer clients.


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