Traditional real estate agents juggle the complexities of both a buyer agent and a listing agent.
Buyer’s Agent Job Duties & Responsibilities
- Prospect for both seller and buyer leads, convert leads to appointments & close for buyer agency agreements.
- Conduct a thorough needs analysis to ensure fiduciary service to all buyer clients.
- Ensure that buyer clients are pre-qualified with mortgage lender.
- Show homes to prospective home buyer clients.
- Identify homes to show that meet buyers’ criteria.
- Schedule showings of homes with buyer clients, listing agents and/or home sellers.
- Refine buyers’ criteria and select additional homes to show as necessary.
- Write & submit all offers to purchase homes for buyer clients.
- Negotiate offers to purchase and oversee entire negotiation process.
- Schedule and attend on-site property inspections with clients and vendors.
- Negotiate all inspection repairs.
- Provide buyer clients access to homes under contract as needed for measuring, inspecting & etc.
- Promptly return all buyer client telephone calls, texts and/or emails.
- Gather and answer buyer questions about potential homes and local community information.
- Provide buyer clients pricing information and market research.
- Educate buyer clients about home buying process.
- Regularly assure buyer clients that lead agent is involved & informed – Promote the team concept
- Keep lead agent informed on all client communications and developments (copied on all emails & update notes in CRM).
- Close buyer clients to written offers to purchase.
- Train, mentor and assist in the hiring of additional buyer’s agents and showing assistants.
- Communicate diligently with administrative staff to ensure the highest level of service to buyer clients from initial contact through contract to close.
- Regularly attend team meetings.
Listing Specialist Job Duties & Responsibilities
- Prospect and conduct outbound lead generation activities for new listing appointments.
- Quickly respond and convert inbound listing leads into appointments (ie.- sign calls & internet leads).
- Track all outbound & inbound lead generation activities: from leads-contacts-appointments-contracts.
- Prepare/Analyze Comparative Market Analysis (CMA) before all listing presentation appointments.
- Conduct all listing appointments and convert appointments to listing agreements.
- Conduct price reduction appointments as needed.
- Communicate and work with administrative listing manager regularly to ensure clients’ needs are met.
- Present and negotiate all offers to purchase with clients and agents representing buyers until acceptance.
- Attend all office training for working with buyer clients.