Director of CRM & Social Media

Boll & Branch, the home brand that creates industry-leading luxury goods from the ground up, is seeking a talented and motivated ​Director of CRM & Social Media. 

The Director of CRM will define and help execute the customer journey - from first visit to first purchase to loyal buyer. You will partner with teammates, stakeholders and marketing partners to grow the the Boll & Branch customer base and execute new segmentation, conversion and re-engagement approaches across all marketing channels including paid advertising, email, sms and social. In short, we’re looking for a data-driven CRM leader who has a growth mindset and a passion for executing scalable strategies.

This position will be based at our Summit, NJ headquarters (a minimum of 3 days per week), with the flexibility to regularly work from our NYC satellite office.

Key Responsibilities: 
  • Define our segmentation and cross-channel communications strategy across the Boll & Branch portfolio
  • Grow our lead and buyer database through a variety of on-site, content and partnership opportunities; This includes all engagement channels including Email, SMS and Social
  • Develop remarketing strategy and execution to achieve revenue goals
  • Develop segmentation and personalization strategies that deliver the right product to the right customer at the right time
  • Optimize our communications through rigorous a/b testing and experimentation
  • Monitor and maintain healthy email deliverability, sms engagement and social media reach
  • Collaborate closely with head of growth on paid advertising efforts to support sustainable CAC:LTV by channel
  • Lead and actively support a team of 2 (true player/coach)
  • Support retail growth efforts
  • Measure, monitor and analyze CRM’s overall business impact and progress toward Engagement and Revenue KPIs
  • Boll & Branch customer insights expert - understands our cohort behavior, nuanced consumer metrics and key business drivers

Requirements: 
  • 5-10 years of experience leading CRM and/or Email Marketing, growth stage company experience preferred
  • Hands on experience with marketing and tech platforms (e.g., Iterable, Google Analytics, BI tools, etc.)
  • Proven track record of working collaboratively 
  • Highly self-motivated, hard-working, and results driven

Benefits: 
  • Competitive salary
  • Comprehensive health benefits including medical, dental, and vision 
  • Optional 401k
  • Pre-tax commuting benefits and on-site free parking 
  • Wellness programs
  • Plentiful supply of healthy and delicious drinks and snacks

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