We are looking for a creative, numbers-driven Marketing Manager who can build and execute a strong digital strategy to increase brand awareness and product adoption within the life science community.
Responsibilities
- Own and execute the digital marketing strategy, including channels and tactics, content creation, and metrics
- Execute all digital marketing campaigns in-house or through 3rd-party vendors
- Optimize BioRender's website, landing pages, and blog to increase organic traffic and increase conversion rates
- Research new publications for content syndication that reach BioRender’s target audience
- Perform A/B testing on website and marketing campaigns
- Run email marketing strategy, including the lead nurture program, remarketing, and list segmentation
- Develop social media strategy, execute day-to-day social media engagement, and grow BioRender's social media followers
- Own the marketing database, including list-building activities
- Monitor, analyze and report on the impact, engagement, reach, and traffic metrics for BioRender's marketing efforts
- Manage SEM, online advertising, and retargeting
- Cultivate customer advocates, develop case studies, and engage with customers for speaking opportunities and other marketing activities