Growth Marketing Associate

At Backstage, we're focused on providing the best career platform and marketplace to match performing artists (actors, models, dancers and musicians) with talent seekers.

We are looking for a creative, technical, strategic and analytical marketing professional to join the team as a Growth Marketing Associate. The role will report to the Senior Growth Marketing Manager at Backstage and will work closely with product, marketing, engineering, and content teams across the business.

You will be tasked with organic and paid campaign execution, conversion optimization, and retention marketing. The role will require you to use analytics to measure and optimize the execution of customer growth.

The Gig:

  • Grow qualified organic and paid "top of the funnel" traffic to Backstage.com
  • Drive users through the funnel with lead nurturing, content marketing, and external remarketing campaigns
  • Daily execution of customer acquisition campaigns with a seven figure marketing budget across social media, paid search, email, and app install campaigns, making sure customer acquisition goals are met on a daily basis
  • Optimize campaigns and test new creative, messaging, and audiences to increase conversion of customers
  • Implement and maintain analytics dashboards across a range of products. 
  • Help leverage behavioral cohorting, on-site and in-app notifications, and off-site retargeting to create effective subscription, activation and engagement campaigns
  • Create and operationalize process for A/B testing campaigns, creatives, audiences, landing pages, and product marketing
  • Work with design team to develop new creatives, landing pages, and product designs, based on sound insight from prior performance and testing
  • Work closely with content team to ensure content is packaged for optimal reach across social media and organic search

About you:

  • You’re passionate about growth marketing and want to learn and develop your career
  • You are analytical - excited about testing, data, and metrics
  • You enjoy solving unstructured problems
  • You have demonstrated the ability to innovate, adapt, and learn in previous positions
  • You are outgoing, enthusiastic, and have strong presentation skills

Requirements:

  • 1+ year(s) of paid acquisition experience executing Facebook or similar types of online customer acquisition advertising campaigns
  • 1+ year(s) of experience executing email marketing campaigns
  • Strong data analytics capabilities (prefer Excel and/or Google Sheets proficiency)
  • Strong marketing copywriting skills, presentation skills, and an eye for good, actionable design
  • Highly organized, thinks and works fast, can execute complex tasks with minimal oversight
  • Demonstrated history as a proactive problem solver
  • Experience using Google Analytics, Amplitude, Looker, or analogous platforms

Added Bonus:

  • Experience with Google Tag Manager
  • Experience with HTML, CSS, and Javascript
  • Experience executing app install campaigns
  • A love for the performing arts

Benefits:

  • Casual office space in Dumbo Brooklyn
  • Collaborative work environment where you’ll learn about and influence every aspect of the business
  • Summer Fridays, happy hours, and access to other local music events
  • Comprehensive medical, dental, and vision insurance
  • The opportunity to work with talented leaders in their disciplines
  • A company that works with you to learn, grow, and excel in your career

Backstage, LLC, is the leading platform in creative talent placement. We are currently composed of two brands: Backstage.com, for actors; and Sonicbids.com, for musicians -- with plans to launch additional verticals organically and through acquisition. Nowhere else will you find the same combination of startup energy and entertainment industry creativity atop the solid foundation of an established but small and fast-growing business with decades of success in our industry.

We are a close knit, agile team that is disrupting the creative talent placement industry through technical innovation, product design and a solid business model. At the heart of our success and growth resides a group of hardcore technologists, writers, marketers, and product designers who share a tight bond and believe that collaboration creates a better experience for our users.

We offer benefits including health insurance (vision and dental available), commuter benefits, 401K, unlimited vacation, and tickets/tuition for select conferences/courses. Our DUMBO office is spacious and convenient to 3 subway lines.

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