Growth Marketer

About AYLIEN: 
Our AI-powered solutions make it easy for companies like Microsoft, Moodys, and Sony to make informed decisions by extracting business insight and signals from the millions of pieces of content published online everyday. 

About the role:
We’ve done a pretty good job of establishing ourselves as one of the most recognised brands in the Natural Language Processing universe. We’ve built and implemented a successful inbound marketing engine that supplies a steady stream of qualified leads on a monthly basis, and now we’re looking to supercharge our marketing efforts to align with our ambitious company goals. 

To help us get there, we’ve identified a number of key hires who will be central to AYLIEN’s next stage of growth. One of those is a growth marketing and demand generation whiz who can help us expand on our success as we refine our offerings and go-to-market strategy.

Key responsibilities:
  • Drive relevant and qualified traffic to our website via our digital marketing channels.
  • Contribute to sales pipeline creation through inbound lead generation and management.
  • Evaluate campaign performance and make data-driven decisions that help optimize campaigns and strategies. 
  • Leverage both existing and new industry standard tools (yes, you’ll have the budget to get what you need) to optimize and revamp our marketing automation and lead management process.
  • Find innovative and creative ways to market our brand through online content creation.
  • Manage our social media channels and help shape our voice.
  • Work with internal and external content creators to build valuable content resources. 
  • Conduct and utilise internal data and market research to drive strategic marketing decisions. 
  • Report on KPI and campaign performance against a company-wide plan.

Requirements:

  • At least 3 years' experience in a B2B focused marketing role (preferably in SaaS).
  • The ability to understand and translate technical concepts into tangible business outcomes and benefits.
  • Previous experience managing an end-to-end marketing funnel from MQL/PQL to SQL.
  • Experience working with both outbound SDR/BDRs and/or Inside Sales teams.
  • Excellent copywriting skills — you need to be able to write high-quality, engaging short- and long-form content. 
  • Knowledge of SEO best practices.
  • Previous experience running marketing campaigns using industry standard automation tools and platforms.
  • Relevant experience running or being an integral part of an inbound marketing or account-based marketing machine.


Nice to haves:

  • Experience running or maintaining an online blog or presence.
  • Experience marketing data-focused products to technical audiences.
  • Strong HTML and CSS abilities. 
  • Previous exposure to Mid Market and Enterprise marketing campaigns.
  • Experience using marketing automation platforms (HubSpot).
  • Previous paid acquisition campaign exposure.

What’s on offer?

Apart from the opportunity to join a funded company in hyper-growth mode in one of the hottest spaces since cloud computing you ask? ;) 

We provide a number of employee benefits worth mentioning:

  • Competitive salary
  • Employee stock options
  • 24 days annual leave
  • Healthcare
  • Paid maternity and paternity leave
  • Relocation assistance

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