Autopilot is simple and visual marketing automation software trusted and loved by over 3,000 teams around the world. It helps marketers capture and convert new leads, connect with customers and create loyal repeat buyers. The best teams at Lyft, Atlassian, Microsoft, Instapage, LiveChat, Greenpeace, Patreon and Crunchbase all use Autopilot to automate their marketing.
To date our software has helped Australia promote the YES vote on gay marriage and say YES to equality. It’s given Greenpeace the data and tools they need to win activist campaigns. It’s helped Patreon connect and educate creators to give them new revenue streams. And it’s helped hundreds of startups tell their story and grow their businesses.
We’re a successful, fast growing and global company with offices in Sydney, Mineapolis . We have thousands of remarkable customers, an extraordinary team and have wonderful investors like Blackbird, Rembrandt and Salesforce Ventures.
We are searching for a content marketer who LOVES writing.
You are digitally savvy, highly creative and deeply curious about all things content.
Content is key – you will be an expert at crafting expert copy and delivering high volume multi-format creatives adaptable across all online platforms.
As part of our marketing team you will develop highly strategic and comprehensive content and copy across all channels of marketing, focusing on Autopilot blog.
You will propose innovative content campaigns to extend brand presence, drive traffic to website and increase engagement as well as monitor competitive social landscape, market changes and developments, and provide highly strategic content recommendations.
What we need
·Someone with a passion for writing.
·Analytical and creative, ensures ideas and contributions are in line with marketing goals.
·Creates and executes content for all stages of the marketing funnel.
·Produces content with an agile delivery that includes blog posts, landing pages, infographics, customer case studies, white papers and videos.
·Ensures all content is on-brand, consistent in terms of style, quality and tone of voice.
·Develops content for different industries and market segments.
· Is passionate about social media and link building, responsible for contacting webmasters and blogs to promote our brand around the world.
·Collaborates with the customer success, product and sales teams.
·Participates on the creation of integrated marketing campaigns including; eBooks, whitepapers, blog posts, emails, landing pages etc.
·Coordinates with internal copywriters and freelancers to manage content contributions.
·Works with the Marketing team for SEO Link-Building.
·Creatively repurposes existing content into alternative formats to market through different channels.
·Constantly monitors content effectiveness, establish key analytics and success metrics and continuously refines the strategy as needed.
Credits and experience
·Minimum 3+ years experience in content creation
·Experience in editorial or digital marketing role
·Proven understanding of inbound marketing especially SEO, social media, PR
·Ability to work on projects independently while coordinating with various project stakeholders such a product management, sales, success and engineering
·Relevant degree from an accredited University
·Analytical and data driven, with the ability to clearly measure the impact of your work
·Excellent communicator with a demonstrated ability to take complex concepts and communicate them in simple and visual ways
In addition to a cover letter and CV, please provide at least 3 examples of your written work.