aSweatLife and SweatWorking are seeking a Video Content Strategist to join our team to focus on overseeing our current content production processes and implementing the future of OnDemand content for gyms and studios across the world.
The Video Content Strategist will collaborate closely with the entire team - spanning from our media business to our growing OnDemand business and will work closely with our technology team to create a scalable toolkit to empower our gym and studio partners to create elegant OnDemand workouts simply and distribute those on the SweatWorking app. You'll navigate a dynamic and rapidly evolving workplace, solving problems as a team and communicating efficiency and directly.
We’re looking for someone who is passionate - borderline obsessive - about the changing landscape of technology-aided fitness. We want this person to understand what makes a workout OnDemand dynamic and exciting and can help our partners to shine.
You Will:
- Lead OnDemand content into the next explosive growth phase of the business
- Partner with Tech, Product and Data teams to improve content and help our partners to optimize
- Work hand-in-hand with the tech and product teams to build and implement a toolkit that allows gyms and studios to create elegant OnDemand content on the SweatWorking app
- Be a creative expert on the production of OnDemand workouts and supplementary content that can be created from OnDemand content shoots: Leverage shoots to create photo, video and gif content that can be leveraged across Facebook, Instagram and YouTube.
- Constantly optimize the process of creating and distributing content, aiming to remove yourself from the day-to-day of the process to find creative scalable solutions.
- Work with the marketing and content teams to create and implement a strategy for promoting our partners’ OnDemand content across all channels.
- Work with the marketing and content teams to create and implement a strategy to leverage video in a more meaningful way for our editorial content.
- Work cross-departmentally to solve problems as they arise, aiming to always help the organization succeed and viewing all other disciplines as collaborators.
- Execute experiments in content collection, build a dynamic test-and-learn feedback loop between SweatWorking users and its gym and studio content creators.
You Have:
- 3 - 6 years of Video Production and strategy experience
- Extensive experience with video production software
- Understanding of the digital landscape and a proven interest in Wellness as a category
- Desire and enthusiasm for experimenting with content and strategy to optimize for key metrics
- Flexibility with prioritization and goals as roles and responsibilities may shift according to the needs of the business.