E-Commerce Manager
Brand Support Department
The Millennia Tower Soi Langsuan, Lumphini, Pathum Wan, Bangkok, Thailand
Key Responsibilities
Manage E-commerce P/L and drive BU Cash Profit Contribution
Create and coordinate online campaigns with key marketplace platforms like Lazada, Shopee, and JD Central
Liaise with Brand Business Units to identify key products to be listed, discounted, participated in marketplace’s owned campaigns
Maintain a healthy profit margin for online sales
Monitor sales performance
Come up with sales strategy for specific products and campaigns
Ensure that all online campaigns do not clash with offline retailers
Manage online media budget and drive higher ROI
Report and optimize media performance and online conversions
Report and optimize online campaigns
Gradually reduce Cost Per Lead/Cost Per Online Transaction
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