LOCATION: Arlington, VA
Applied Development LLC has a hiring opportunity for a Marketing Specialist position.
Essential Duties and Responsibilities:
- Identify and support the utilization of new technology to proliferate comprehensive, timely and accurate information.
- Assist with the development and publication of compelling, persuasive, audience-tailored content.
- Draft and recommend tactical publication, and distribution plans and timelines, to include required resources.
- Track, maintain, and provide monthly comprehensive metrics to assess the effectiveness of communication plans and initiatives.
- Support the synchronization of activities, messaging, and branding across all program components to ensure brand consistency
- Assist in the design and creation of new educational outreach materials as needed.
- Conceptualize and create new audience education and awareness products as they arise, including but not limited to small events that highlight career and education outreach, advocacy awareness events, and other events as needed.
- Evaluate, update, and distribute program materials to reflect program leadership direction and newly established branding concepts to include newsletters, fact sheets, brochures, and other materials deemed necessary.
- Other duties as assigned.
Qualifications:
- Bachelor’s Degree in marketing or closely related discipline from an accredited college or university is required.
- Required six (6) years of experience in Marketing or closely related discipline.
- Previous experience with end-to-end marketing campaigns.
- Government career experience is a must.
- Thorough understanding of current digital/ social media platforms as used by government organizations.
- Knowledgeable of applicable government regulations specific to marketing.