Director of Marketing

About AppHarvest:
AppHarvest is building large-scale high-tech greenhouses in Central Appalachia with a goal to make Eastern Kentucky the AgTech capital of America. Our mission is backed by ValueAct Capital Founder and CEO Jeffrey W. Ubben and Revolution’s Rise of the Rest Seed Fund, led by AOL Co-founder Steve Case and best-selling author J.D. Vance. 

About Role: 
As the Director of Marketing, you will be managing the organization’s marketing ventures, allowing the organization to grow with a strong brand strategy.

What You’ll Do:
  • Guides daily activities of the marketing and design team in coordination with the rest of the staff.
  • Develops and implements brand strategy. 
  • Produces innovative ideas for traditional and digital marketing platforms.
  • Develops and delivers marketing strategies for the organization.
  • Oversees the implementation of marketing strategies including events, campaigns, recruitment, digital marketing, and public relations.
  • Manages content for public relations and crisis management.
  • Conducts continuous market research of competition, industry movements, and consumer trends.
  • Controls marketing budgets and allocates to designated budgets.
  • Oversees social media marketing and strategy as well as content marketing.

Key Competencies:
  • Self-starter.
  • Market Research.
  • Communication Proficiency.
  • Leadership.
  • Strategic Thinking.
  • Team Orientation.
  • Project management. 

Qualifications:
  • Master’s degree or equivalent. 
  • Four to ten years of related experience and/or training; or equivalent combination of education and experience.

Our Core Values:
  • Grit and Tenacity. You embrace challenges with courage and resolve. Your strength of character and work ethic define you.
  • Passion and Dedication to Sustainability. You constantly strive for excellence as you drive positive environmental change in the agriculture industry and seek to improve lives in the community.
  • Proactive and Entrepreneurial. You embody a “we can figure it out” mentality and challenge any notion that “this can’t be done.” You’re not afraid to tackle big problems through rapid experimentation to create long-term impact.
  • Radical Transparency and Trust. You operate openly and honestly, taking full responsibility for your actions.
  • Collaborative and Inspiring Leadership. You seek opportunities to strengthen team culture and work more effectively. You constantly challenge and inspire your fellow team members.

Position Type: 
Full Time

Travel:
Occasional local day travel may be necessary, although some out-of-area and overnight travel may be expected.

Compensation and Benefits:
  • Competitive salary
  • Full medical, dental, and vision insurance
  • 401k match

AppHarvest is an equal opportunity employer. 

**Please add a copy of your transcript with your cover letter attachment if graduated college within the past three years.

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