Email and CRM Marketing Associate

Title: Email and CRM Marketing Associate- Oakland, CA -One Year Contract-
Location: Oakland, CA
Duration: One Year Contract
Tax Term: W2
"U.S. Citizens and those authorized to work in the U.S. are encouraged to apply. We are unable to sponsor at this time." 
 
Job Description:
·         The Email and CRM Marketing Associate position will provide technical and operational support for CRM and email marketing executions across Clorox brands and enterprise projects.  The role requires a strong understanding of the IBM Watson Campaign Automation (Silverpop) platform and its email operations, marketing automation, A/B testing, analytics and audience segmentation tools.  The successful candidate will have an analytics mindset, solid organizational skills as well as a strong attention to detail for flawless email execution and safe handling of the company’s first-party data.
·         The role requires coordination with technical and data groups to execute email and multi-channel CRM programs. The role also requires managing proper tagging and delivery of creative assets with internal and external agencies and partners.  The Email Marketing Associate will also keep abreast of industry trends and best practices and integrate into recommendations and standard practice.  Strong analytic skills are required for the analysis on online marketing results (i.e. email performance and consumer site engagement) and database growth.  Deploying email newsletter campaigns is not a primary responsibility, but proficiency is required to supplement email ops staff when volume is high. Please note that this is not a creative or copywriting role. It is a data and operations role.
·         Position reports to the Associate Director of Owned Digital Marketing.  Work direction will be coordinated with Associate Director of Owned Digital Marketing as well as the individual brand marketing content teams.
 
Key Responsibilities:
Serve as power user and technical expert for IBM Watson Campaign Automation (30%)
·         Master technical features useful for email and CRM programs including set up of relational tables or contact lists, API calls, programs and automation, landing pages, segmentation, new brand org set up.
·         Use Silverpop to grow automation and customization of brand CRM programs
·         Provide Silverpop support for IT, data science, and other groups in innovation projects that test and to expand company’s use of CRM data.
 
Manage CRM audience data for brands (30%)
·         Manage inputs to database of record including integration of 1st party data sources and push out to data partners
·         Set up and maintain automated data management.
·         Import/export CRM data for use in media campaigns
·         Maintain database hygiene – conduct audit and maintain consistency
 
Build marketing automation for email campaigns (20%)
·         Design and build triggered and sequenced email programs in Silverpop;
·         Work with in-house agency to build logic and flow of email portion of multi-channel campaigns
 
Communication and Email Best Practices (10%)
·         Email capability sharing and communication
·         Work with vendors and brand teams to grow the CRM capability
 
Ensure emails follow industry policies and best practices
·         Research and understanding current and evolving best practices in the industry
·         Communicate out to studios and marketing organization
 
Manage email campaigns for Clorox brands (10%)
·           Serve as overflow and backfill for base-level brand email operations.
·           Set up, schedule, and deploy email campaigns
·           Manage email deliverability
·           A/B Testing Plan Execution
·         Set up target audiences for testing
·         Set up and manage creative and subject line testing
·         Report out on A/B testing results and recommend next steps/follow up plans
 
Campaign Segmenting and Design Setup
·         Set up targeting segments for brand email campaigns
·         Set up campaigns of communication in marketing automation tool
 
Analysis and Reporting
·         Report out campaign performance (i.e. open, CTR, funnel) by campaign for all brands
·         Summarize corporate and individual brand learning for sharing throughout organization
·         Report database growth Metrics
 
People Management and Span of Control
·         Reports to Associate Director of Owned Digital Marketing
 
Minimum Requirements
·         2-4 years in email marketing or Digital Marketing
·         Proficiency in IBM Watson Campaign Automation (Silverpop)
 
Experience/Skills:
·         Hands on experience with HTML
·         Experience with data integration and basic file transfero  
·         Strong project management skills
·         An ability to work under tight deadlines
·         An ability to work under tight deadlines
 
Analytics:
·         Strong analytic skills with demonstrated experience in previous positions or classwork/projects
 
Systems/Tools
·         Proficiency in IBM Watson Campaign Automation (Silverpop)
·         Familiarity with analytical and database tools; previous usage a plus
 
Education Level and Degrees:
·           Minimum Bachelor’s Degree required in Marketing, Communications, Advertising or related field is preferred
 
If you are available, interested, planning to make a change, or know of a friend who might have the required qualifications and interest, please send the updated resume to srini@apninc.com along with a best time and number to reach you.
 
Your prompt response is highly appreciated. 
 
Thanks and have a blessed day ahead.
 
-
Thanks and Regards,
Srinivas Mallipog
Resource Executive
APN Software Services, Inc (www.apninc.com)
39899 Balentine Drive, Suite 385, Newark, CA 94560
Phone: 510-943-4054 / Fax 510-623-5055 
Email Id: srini@apninc.com

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