Digital Marketing Acquisition Manager

Job Title – Digital Marketing Acquisition Manager 
 
Duration: 6-Month+ (with potential to hire FT)

Location: San Jose, CA

Looking for:
  • The ideal candidate we are looking for started out at an agency (doing search or paid social campaigns), and either grew up at an agency or moved client side, ideally at a B2B company. 
  • Deep analytical and campaign performance measurement experience
  • + Experience with paid advertising, lead generation for B2B campaigns, etc.

Digital Marketing Manager 
  • Two buckets these people come from
  • Search (right type), logical and analytical (grew up in an agency), promoted through the ranks and become AEs across all channels, AD Hoc, running analytics on the ads, hands on did the job, ran FB LI TWTR, mix between left brain / right brain
  • How they leverage advertising platforms, facebook, linkedin, programatic, google adwords, (display advertising, search)
  • Super good at math, strong analytical aspect to the job
  • Some move from agency to client side, knows someone
  • Understands B2B, finding right audience, understands KPI, leads, pipeline,
  • Target companies – hypergrowth companies, same stage, 
  • Needs to own an ROI
  • #1 hands on time with these platforms, running ads, were measured on metrics, leads meetings pipeline ROAS (return on ad spend)
  • No specific job titles held, could be anything, e.g. account manager
 
Best,
Kushal Shah
APN Software Service INC
kushal@apninc.com
609-357-9180 (Direct)

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