Position:- Full Time
Location: Anaheim, CA
The role is an ideal position for someone with PR agency background for a technical company or industry. Understanding of technical products/technologies with excellent written and oral communications skills, ensuring a full end-to-end understanding of the integrated communications and media relations. Preferred individual to come from the ProAV industry.
Responsibilities
- Develop a marketing communications plan including strategy, goals and tactics.
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media.
- Coordinate all public relations activities.
- Direct social media team to engage audiences across traditional and new media.
- Leverage existing media relationships and cultivate new contacts within business and industry media.
- Manage media inquiries and interview requests.
- Help create and edit content for press releases and byline articles.
- Monitor, analyze and communicate PR results on a quarterly basis.
- Evaluate opportunities for sponsorships and advertising.
- Build relationships with thought leaders to grow industry awareness of company brand.
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
Requirements
- Proven working experience in public relations required for Technical company/industry.
- Proven track record designing and executing successful public relations campaigns at both a local and national level.
- Strong relationships with both local and national business and ProAV industry media outlets.
- Experience acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
- Exceptional writing, editing, and communication skills.
- Solid experience with social media including blogs, Facebook, Twitter, etc.
- Strong attention to detail, highly organized, computer literate.
- Ability to work well in a fast-paced professional office environment.