Public Relations Manager

Position:- Full Time
Location: Anaheim, CA

The role is an ideal position for someone with PR agency background for a technical company or industry.   Understanding of technical products/technologies with excellent written and oral communications skills, ensuring a full end-to-end understanding of the integrated communications and media relations.  Preferred individual to come from the ProAV industry.

Responsibilities

  • Develop a marketing communications plan including strategy, goals and tactics.
  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media.
  • Coordinate all public relations activities.
  • Direct social media team to engage audiences across traditional and new media.
  • Leverage existing media relationships and cultivate new contacts within business and industry media.
  • Manage media inquiries and interview requests.
  • Help create and edit content for press releases and byline articles.
  • Monitor, analyze and communicate PR results on a quarterly basis.
  • Evaluate opportunities for sponsorships and advertising.
  • Build relationships with thought leaders to grow industry awareness of company brand.
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

Requirements

  • Proven working experience in public relations required for Technical company/industry.
  • Proven track record designing and executing successful public relations campaigns at both a local and national level.
  • Strong relationships with both local and national business and ProAV industry media outlets.
  • Experience acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
  • Exceptional writing, editing, and communication skills.
  • Solid experience with social media including blogs, Facebook, Twitter, etc.
  • Strong attention to detail, highly organized, computer literate.
  • Ability to work well in a fast-paced professional office environment.

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