Title: Marketing Communications Advisor (DTJP00011712)
Duration: 9 months contract to start with
Location: Austin, TX 78753
This position is located onsite with part time hours.
Must haves: Sales and marketing background with experience creating presentations, technical background and able to deal with technical concepts.
The creative insights advisor will be responsible for ensuring the creative team is fully briefed, driven by data, informed by best practices and able to articulate creative strategy and repeat successes. The ultimate outcome for this role is providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively. The ideal candidate will be able to chase input to formulate a customer-driven creative approach through SME interviews, analyst reports, sales interviews, customer interviews and research insights. The creative insights advisor will ingest messaging, distill and interpret input across the team to clarify and simplify, read and summarize all content to proactively recommend storylines and educate creative team on pitfalls and focus areas. This role will be responsible for ensuring creative direction is on target and well-received in market by conducting and analyzing creative tests of concepts, copy, assets, etc. Role
will also manage messaging tests, concept tests, focus groups, all things research for data-driven creative. The role requires the ability to document the creative approach to explain why we do what we do and make the work repeatable and scalable.
This position is located onsite. This position is part time - 20 hours per week - flexible during normal business hours. Ongoing opportunity with the potential to a full time role - not guaranteed.
•8-10 years’ experience working in marketing communications or advertising environments as creative strategist, account planner, messaging strategist, copywriter or related position •Track record of comprehensive creative plans that have been executed with proven results •Superb communication skills – the ability to clearly articulate (in large group settings as well as one-on-one) verbally and in writing — the strategy and goals of the creative as well as the specific contribution of the creative efforts •Experience creating messaging, positioning, strategies for business to business technology companies, specifically enterprise technology if possible
•Expert knowledge of Microsoft Word and PowerPoint
•Copywriting, editing, positioning
•Excellent research and analytical thinking skills
•Creative and able to think around problems, distill information and provide clear creative feedback
•Strong presentation skills
•Able to meet tight deadlines with succinct thinking
•Agency background, account planner role strongly encouraged
•Background in PR/global communications a plus
Plans project schedule and strategies to ensure development, production, and completion of marketing programs. Develops, analyzes, and recommends evaluation process that identifies strategic advantages, competitive programs and customer needs. Prepares materials for internal and external presentations on products, business plans and leadership communications. Translates product plans, roadmaps and strategies into key product marketing messages and communications. Determines appropriate vehicle for message and audience Conducts concept presentation with the agency to provide direction. Manages inputs for content of communication with Brand, Legal and other stakeholders. Provides creative input to agency on layout and positioning, etc. aligning to Dell brand and voice guidelines. May be responsible for agency management including relationship, contract, planning and execution. Works with agency or team to set marcom strategy. Manages and optimizes the marketing communication budget. Develops and/or obtains approvals for project or creative briefs. Tests messages with customers, analysts and regions to ensure relevancy. Delivers pan-Dell alignment in critical GTM areas (events, sales plays, pan-Dell & Vertical messaging, BTB Digital, content and Channel). Integration point between planning, BUs, global shared services, and regions. Facilitates alignment, coordinate asset development, and drives execution of campaigns. Inputs marketing mix recommendations into planning process based on best practices & campaign analytics. Owns functional campaign briefs. Manages day-to-day campaign activities including working with virtual team to drive execution against objectives and deadlines. Integrates with regions & regional sales to ensure campaign objectives are understood and communicated, campaign milestones hit, and in-period adjustments made based on requirements and/or market shifts. Drives development of marketing toolkit guide that clarifies the role of marketing tactics, applications, and KPIs. Standardize as input to planning process. Develops and standardizes campaign management processes, responsibilities, and infrastructure. Establishes campaign KPIs, dashboards, and communications cadence to BUs, regions, and sales on performance. Manages development and review of creative processes. Provides direction to all internal marketing teams as well as external agencies. Coordinates with other campaign managers, marketing and business leaders to schedule and orchestrate campaigns for maximum impact.
Provides or manages inputs for content of communication Interacts with subject matter experts in gathering key content to include within materials Typically manages vendor and agency relationships Manages campaign management activities, e.g. KPI tracking, reporting, preparing presentations and event management Develops marketing toolkit guides for the BU/ geography Responsible for regional execution Strong knowledge of business and marketing strategy, concepts tools and techniques, including promotions, direct mail, customer relations, and advertising Creative, verbal and written communication skills Strong presentation skills Organizational agility with the ability to engage across all levels of Dell and with external partners Experienced project management skills Strong customer/market knowledge Solid web applications, social media, content management skills Marketing mix and vehicles for demand generation Market assessment
Thanks & Regards,
Imran (Emu) Shikalgar
APN Software Services, Inc
39899 Balentine Drive, Suite 385, Newark, CA 94560
510-402-4704 (Voice & Text)
Phone: 510-623-5050 Extn.129 | Fax 510-623-5055 | Imran@apninc.com