Brand Merchant

We have an urgent opening with our direct client , please let me know if you would be available and interested in the below position.

Title: Brand Merchant (DTJP00012603)
Duration: 0-9 month(s)
Location: Round Rock, TX 78682 [Candidates must be able to work onsite.]
 
Job Description:
 
Key Tasks:
- Create and analyze a wide range of site merchandising efforts to grow brand traffic, awareness, customer conversion and revenue on Dell.com. - Analyze sales and key metrics to identify business opportunities - Provide recommendations to improve sales and margin - Build and maintain brand store on Dell.com - Coordinate and create launch plans for new products - Maintain product pages - Manage site placement and promotions - Develop reporting for merchandising campaigns, using web analytics tools. - Provide weekly financial updates including RPV (revenue per visit), MPV (margin per visit), and total attainment. - Work with web analytics and multi-variant testing to develop strategic merchandising plans. - SEO maintenance of brand and product content
 
Required Competencies and Skills:
- Results Driven - Self-Motivated - Analytical skills - Project management - Detail-oriented - Excellent written and verbal communication skills
1. SEO techniques/experience
2. eCommerce background
Ideal candidates seem to have a sales background that move into eCommerce marketing or Brand marketing roles. Goal of this role is not to drive customers/traffic to the website but to help drive sales or engagement once already on the website. -- Background in launching online campaigns or optimizing brand pages to reflect appealing and accurate product info. -- Building reports pertaining to online activity and analyzing the data. -- Focus on creating a better online shopping experience by testing or implementing changes influenced by customer behavior metrics or satisfaction surveys.
 
Accountabilities:
Develops marketing and communications plans and activities for specific product(s) or solution(s) Oversees market research, monitors competitive activity and identifies customer needs Oversees the analysis and evaluation of key market statistics and customer requirements to define product/ solution strategies and identify opportunities to expand market share Maintains current status of customer requirements for existing and future products/ solutions Supports product/ solution launch and provide sustaining efforts to enable quoting, validation, pricing, order entry, and fulfillment of products/ solutions under management via internal sales tool and external web stores Develops content for internal and external audiences relaying product/solution strategies and value propositions, including customer presentations and sales training materials Works with demand, supply, and pricing teams to ensure accurate forecasting, lead-time estimating, and pricing for products/ solutions under management Manages product/ solutions launches to ensure sales force readiness and optimize P&L impact of product transitions Provides input into: item forecast & mix planning, category UPP and BU offer strategy Provides input into product transition playbooks (may also draft the playbooks)
 
Responsibilities:
Participates in creation of simple product marketing materials and simple product marketing activities Participates in basic market research activities Works with product management and sales to support a product's life cycle Assists in the planning and implementation of product launches, core positioning and messaging, sales training and marketing programs for assigned products Responsibilities include assessing market requirements and contributing to product introductions May participate in product business planning and forecasting Positions interfaces within department and some cross-functionally

Thanks and Regards,
Swapnil Sawant
APN Software Services, Inc (www.apninc.com)
39899 Balentine Drive, Suite 385, Newark, CA 94560
Phone: 510-402-1080 / Fax 510-623-5055 
Email Id: Sawant@apninc.com

Want to apply later?

Type your email address below to receive a reminder

Apply to Job

ErrorRequired field
ErrorRequired field
ErrorRequired field
Error
Error
insert_drive_file
insert_drive_file