Content Writer

Hi,

Job Title: Content Writer
Location:- Santa Clara, CA
Duration: 3+ Months
Number of Positions: 1
   
Duties:
Become familiar with our brand, products, services, value and style guidelines to seamlessly integrate this information into the copy and content you’d be creating
Create ad copy variations allowing for testing within paid search, display, and paid social advertising, as well as granular applications for specific phrases
Write landing page body content with an SEO focus, using our existing content and materials as research sources, and promoting cross-linking opportunities between pages
Work with Global Email Marketing on the development of email body content and subject lines
Be a shared resource with our Creative, Online Advertising, and Email teams, helping to write web page content, headlines, and copy for emails, ads and campaigns as they are developed

Skills:
Expert-level English writing and communication skills
2-4 years of experience writing copy for website landing pages as a primary task
Detail-oriented perfectionist mindset
Strong understanding of all digital advertising environments
Ability to write to a technical audience
Ability to translate complex technical problems and solutions for a non-technical audience
Ability to thrive in a fast-paced environment; comfort with ambiguity and shifting priorities
Intermediate project and people management skills
Familiarity with search engine marketing SEO, keywords
Familiarity with headline/subhead/ad creation to pique interest and grab readers’ interest
Ability to convey complex ideas within Twitter-like character constraints
Interest in our industry and its evolution
Ability to work across teams with clients/stakeholders and subject matter experts

Education:
A university degree; preferably with a focus in marketing or writing

Thanks and Regards,
Swapnil Sawant
APN Software Services, Inc (www.apninc.com)
39899 Balentine Drive, Suite 385, Newark, CA 94560
Phone: 510-943-5241 / Fax 510-623-5055 
Email Id: Sawant@apninc.com

  

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