Marketing Communications Specialist 3
Norwood MA -02062
Duration: 12 Months+
Is there potential for this to convert to a full time position? Yes
Healthineers seeks an experienced, collaborative, hard-driving, communications specialist to help promote our global point-of-care products.
Proven accomplishments in marketing communications, marketing, or agency account management—along with excellent written and oral communications skills—are required; healthcare background and global experience are extremely desirable.
The global product marketing communications specialist will be part of the Global Communications function and—working closely with Global Marketing—drive the development and execution of communication plans, messaging, and collateral for our leading, globally-marketed point-of-care products.
This individual will be responsible for:
Closely collaborating with global marketing managers to understand business needs and then recommending the most effective, innovative communications strategies, plans, media channels, and tools to help achieve business objectives
Leading the development of positioning and differentiated messaging for new and existing products
Working side-by-side with our internal creative services group, outside agencies, and other vendors to execute all communications, including: customer presentations, selling tools, advertising, case studies, e-marketing initiatives, product brochures, web site content, white papers, videos, webinars, trade show promotions, webcasts, mobile communications, PR campaigns, and educational programs
Developing timelines and managing projects through the system from creative direction and development to legal and regulatory approval to production—and ensuring that all stakeholders are aware of project progress
Cascading messaging and communications to country communications, business, and sales managers
Collaborating with other global communication functions, including Brand and Channel Management, Employee Communications, Public Relations, Events and Exhibitions, and Web Operations, and Healthcare Sector Communications to ensure that resources are optimized, best practices are leveraged, and messaging is consistent
Analyzing quality and effectiveness of marketing communication initiatives—and presenting metrics-based recommendations for plan improvement
Seeking opportunities to support the Siemens brand and enhance the company's image
Managing the respective communications budget provided by the Global Business Unit Marketing and ensuring that expenses are within budget
Thanks and Regards,
APN Software Services, Inc
39899 Balentine Drive, Suite 385, Newark, CA 94560
Phone: 510 870 1008 Fax 510-623-5055