Email Marketing Specialist


Position: Email Marketing Specialist
Location : Alpharetta-GA
Duration : 12+ months with possible extension
 
Position Overview 
Program Services works within the marketing automation platform, lead routing system and connections between CRM systems content
 and processes. Works closely with program managers to design and build campaign landing pages, e-mails and setup automated
 nurturing programs. Maintains the marketing database ensuring clean data, data segmentation according to digital strategies
 recommendations and to maintain healthy list growth
 Provides services to support the execution of campaigns such as creating digital assets, landing pages, e-mail templates, web-forms, .
 Works with external agencies to outsource campaign asset development. Submits and manages campaign tracking requests. Works with
 global counterparts to troubleshoot technical systems, maintain user accounts and access. Documents, develops and delivers training and
 enablement to internal stakeholders on demand generation processes.
 Primary Responsibilities:
 ƒ Develop and execute timely email marketing campaigns: one-time, recurring, triggered and dynamic-content driven
 ƒ Leverage marketing automation tools to track marketing campaign ROI
 ƒ Understanding the technical platforms on which digital marketing campaigns are built, automated and executed; deliverability
 testing & monitoring, and results reporting.
 ƒ Provide support in creation of digital marketing assets (ex/html emails, landing pages, forms)
 ƒ Manage and execute digital marketing campaigns: including set-up, targeting, data monitoring, scheduling, tracking, testing, QA,
 and deployment,
 ƒ Remain current on email best practices and knowledge of CAN-SPAM and other email-related guidelines and industry
 regulations
 ƒ Compile data from email database for analysis and reporting; and, convert into tables and charts using Excel and PowerPoint
 ƒ Email list and database segmentation
 ƒ Develop and maintain favorable relationships with customers and internal global stakeholders, ensuring their needs and goals
 are consistently met.
 ƒ Understand the role of marketing automation and how it works in combination with and supports the other marketing and sales
 channels
 ƒ Assist in evaluation of new tools and best practices for digital marketing, including: plug-ins, cloud connections, apps etc
 ƒ Administrate marketing automation platform enabling and training users as needed
 ƒ Support other online initiatives as needed, such as SEO, SEM, web metrics and web content deployment
 ƒ Experience managing and creating paid social campaigns on channels such as LinkedIn and Google AdWords
 ƒ Assist in development and maintenance of integration between marketing and CRM tools.
 ƒ Report key metrics of digital marketing campaigns
 ƒ Email account maintenance, preference center maintenance
 
Please send me your updated copy of resume along with the best number to reach you ASAP.
 
Many Thanks
Ali Khan
APN Software Services, Inc.
39899 Balentine Drive, Suite 385, Newark, CA 94560 
Direct: 510.870.8798 | Fax: 510.623.5055 | ali@apninc.com
 

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