Sr. Digital Marketing Strategist

Location: Anaheim CA
 Fulltime Direct Hire

 The Sr. Digital Marketing Strategist works on Marketing Web Team and is responsible for all aspects of the company's digital marketing and social media campaigns. This position will be involved in developing digital marketing strategy, measuring its effectiveness, and improving the organization's social media, email marketing, and SEO efforts.

Responsibilities

Ideate and administer digital campaigns that contribute to the overall marketing plan

Act as a brand champion and assist in developing a cohesive marketing identity

Work with Marketing management to develop a digital marketing strategy focused on promoting products and driving customer engagement.

Establish policies and best practices for digital content creation

Monitor emerging developments in digital marketing, social media, and SEO, and proactively make recommendations for implementation of new programs.

Create an SEO keyword optimization strategy in digital copy and implement search best practices

Mentor fellow teammates and help to establish a progressive digital marketing and social media culture

Required Skills

Bachelor's Degree in Business, Marketing, Communications or similar; Master's Degree preferred

7+ years proven experience in a digital marketing role

Strong organizational skills with the ability to manage multiple projects and effectively establish priorities

Ability to quickly adapt to emerging AV Technology industry trends and gain a solid understanding of key competitors' digital marketing activities

Exceptional analytical skills and attention to detail with the ability to develop and execute tactical implementation plans

Sense of urgency and strong problem-solving skills

Expert knowledge of Adobe Analytics and Google Analytics

Strong understanding of available SEO tools and their implementation

Expert Social Media management skills with extensive experience using tools like Hootsuite, Hubspot, Buffer, and the like

Comfortable with HTML, XML, JSON and other text-based data transfer formats

Able to work with large data sets: Advanced-level Excel, T-SQL and relational databases, a plus

Thorough understanding of UX concepts and best-practices is a plus

Team player able to work with multiple organizational groups; balancing their priorities

Outstanding collaboration, communication, and written skills are an absolute requirement

Regards,
Vikas
Vikasy@apninc.com

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