Location: Anaheim CA
Fulltime Direct Hire
The Sr. Digital Marketing Strategist works on Marketing Web Team and is responsible for all aspects of the company's digital marketing and social media campaigns. This position will be involved in developing digital marketing strategy, measuring its effectiveness, and improving the organization's social media, email marketing, and SEO efforts.
Ideate and administer digital campaigns that contribute to the overall marketing plan
Act as a brand champion and assist in developing a cohesive marketing identity
Work with Marketing management to develop a digital marketing strategy focused on promoting products and driving customer engagement.
Establish policies and best practices for digital content creation
Monitor emerging developments in digital marketing, social media, and SEO, and proactively make recommendations for implementation of new programs.
Create an SEO keyword optimization strategy in digital copy and implement search best practices
Mentor fellow teammates and help to establish a progressive digital marketing and social media culture
Bachelor's Degree in Business, Marketing, Communications or similar; Master's Degree preferred
7+ years proven experience in a digital marketing role
Strong organizational skills with the ability to manage multiple projects and effectively establish priorities
Ability to quickly adapt to emerging AV Technology industry trends and gain a solid understanding of key competitors' digital marketing activities
Exceptional analytical skills and attention to detail with the ability to develop and execute tactical implementation plans
Sense of urgency and strong problem-solving skills
Expert knowledge of Adobe Analytics and Google Analytics
Strong understanding of available SEO tools and their implementation
Expert Social Media management skills with extensive experience using tools like Hootsuite, Hubspot, Buffer, and the like
Comfortable with HTML, XML, JSON and other text-based data transfer formats
Able to work with large data sets: Advanced-level Excel, T-SQL and relational databases, a plus
Thorough understanding of UX concepts and best-practices is a plus
Team player able to work with multiple organizational groups; balancing their priorities
Outstanding collaboration, communication, and written skills are an absolute requirement