Sr. Mgr, Referral Development Marketing Program

Sr Manager Referral ,Dev Marketing Program
Duration: 6 months 
Location: Framingham, MA


This is not a Product Manager Job. Title should be: Sr. Mgr, Referral Development Marketing Program 

Challenge: Build a B2B referral marketing system with our top Value Based Care and Pay for Service Home Health agency national accounts. Increase the referral quantity via localized and relevant marketing materials and communication activities. Excite nurses, care planners and social workers that they can extend their care seamlessly into the home and enable seniors to live independently. 

Scope of program 
1) Interview stakeholders to understand positioning of offerings 
2) Interview sales and understand customer segments 
3) Interview customers and their underlying referral sources 
4) Create marketing materials and pitch desks used by sales and referral development team 
5) Create quarterly promotions that can be shared with referral sources 
6) Create referral engagement assets (physical assets, in-service eg, “Learn not to Fall” presentation, RDM scripts) and conduct supporting activities (sales training, referral source webinars) 
7) Define KPIs and reporting system that trigger AMs and referral devs to take action 
8) Execute program national account and demonstrate impact 

• 4 years of experience defining and executing complex marketing programs 
• B2B or referral marketing communication experience, preferably in healthcare 
• Able to efficiently specify quality marcom materials and drive through agencies and approval processes 
• Structured self-driven project manager 
• Strong facilitator of internal functional teams 
• Able to represent our brand in front of customers and referral sources

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