Senior Advisor, Web Production

 
Job Title: Senior Advisor, Web Production 
Location: Round Rock, TX 
Duration: 9 Months Contract 
 
Job Description: 
·         Seeking a digital marketing professional with an emphasis in search engine marketing and digital media planning is needed to support our US based B2B paid media marketing activities. 
·         In this role, the ideal candidate will focus on supporting awareness, demand generation, and reporting efforts across SEM as well as providing support for incremental digital media plans. 
·         Support planning and execution of SEM campaigns for EMC North America Field Marketing 
·         Partner with business stakeholders to collect inputs required to develop SEM campaigns 
·         Interface with media agency to deliver inputs/requirements for the development of SEM campaigns and incremental media plans 
·         Conduct plan and timeline reviews with team leadership and stakeholders to ensure alignment 
·         Adapt short and long-term campaign strategies, design of customer engagements, and launch of programs based on business conditions 
·         Monitor existing programs 
·         Work within a multi-disciplinary, motivated team with backgrounds in cross community collaboration, digital media marketing and enterprise strategy 
·         Author SEM and incremental media plan deliverables, documents, and presentations 
·         Use keen listening and analytic expertise to break down complex concepts into clear, approachable next steps 
·         Work independently, sourcing and developing tactics to positively impact the goals of the business 
·         Manage SEM content calendar as key deliverable for use with regional stakeholders 
·         Create post mortem campaign updates that educate the organization on performance and salient insights that will be useful for future campaign performance. 
·         Bi-weekly review with media agency to review data and provide analysis 
·         Weekly Reporting, Optimization, Strategy - includes preparation of reports + Reporting & Prep Sessions + Weekly Sessions with media agency + SEM Strategy & Optimization + ad hoc executions 
·         Ad Hoc Vendor Meetings - includes Vendor Weeks 
·         VF Compliance Tasks - includes changing/tracking content changes, VF Planning Sessions, trainings, escalations, etc. 
·         Content Tracking and Editing - includes coordination with internal stakeholders and agencies 
·         Content Planning - includes briefs about incremental plans coming down the pipeline, syncs on landing pages and copy, timelines, alignment with budget, etc. 
·         Provide support for vehicle marketing operations around media (online advertising, social media, lead generation, and search) and direct (email, direct mail, door openers) vehicles" 
 
Accountabilities: 
·         Ensures website performance and content validity 
·         Provides capacity planning, as well as systems and applications testing on both a regional and global basis 
·         Responsible for development of site specific standards, policies and practices 
·         Develops web content, applications and infrastructure related to websites with more advanced graphics and features 
·         Partners with subject matter owners and IT to ensure effective, updated, and informative websites 
·         Performs web usability testing 
·         Partners with IT to prioritize functionality, features, and content into production 
 
Responsibilities: 
·         Develops, designs, specifies, implements and manages website products as well as programs of the highest complexity 
·         Evaluates and determines customer requirements 
·         Develops and recommends alternative solutions and functional specifications 
·         Develops conversion plans and procedures 
·         Acts as senior technical website advisor 
·         Provides training and mentoring to less-experienced team members 
·         Provides leadership to team and outside business partners 
·         Manages multiple projects that are relatively complex in scope 
 
Required Skills: 
·         Strong background in paid search/pay-per-click campaigns. 
·         2 + years of experience with digital vehicles such as email, search, social media, online advertising. 
·         2 + years of experience with content marketing in a B2B technology environment as well as SEM. 
·         5-6 years’ experience in an agency or corporate marketing environment 
·         2-3 years’ experience in creating, deploying and managing media campaigns 
·         Exhibited track record of piloting campaigns in new/rising social platforms 
·         General knowledge of Google and Marin platforms 
 
If you are available, interested, planning to make a change, or know of a friend who might have the required qualifications and interest, please send the updated resume to srini@apninc.com along with a best time and number to reach you.
 
Your prompt response is highly appreciated. 
 
Thanks and have a blessed day ahead. 
 
Thanks and Regards, 
Srinivas Mallipog 
Resource Executive 
APN Software Services, Inc (www.apninc.com
39899 Balentine Drive, Suite 385, Newark, CA 94560 
Phone: 510-943-4054 / Fax 510-623-5055 
Email Id: srini@apninc.com 

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