Location: Round Rock TX
Duration: 9 Months
Collaborate with art directors, designers, creative supervisors and integrated team plus other copywriters to create engaging and memorable concept-driven campaigns aimed at prospects, customers and influencers. Channels include print, broadcast, digital display and landing pages for all stages of consumer funnel: awareness, familiarity, consideration, purchase and retention
Take the lead in creating compelling content and inventive solutions for integrated campaigns that uphold the brand
Research, explore, and communicate best practices in copywriting and discern which competitive ideas are most effective
Provide marketing and relationship support content in the form of emails, flyers and signage
Plans project schedule and strategies to ensure development, production, and completion of marketing programs. Develops, analyzes, and recommends evaluation process that identifies strategic advantages, competitive programs and customer needs. Prepares materials for internal and external presentations on products, business plans and leadership communications. Translates product plans, roadmaps and strategies into key product marketing messages and communications.
5-7 years of agency experience (either advertising or interactive)
Creative portfolio demonstrating ability to develop concept-driven work
Passion for learning, education and the next new thing
A background of enduring the rigors of fast-paced projects and demanding creative environments
Exceptional writing skills, attention to detail and follow-through.