Marketing Manager(Remote)

Duration: 8 months with possible extension
Location: Redwood Shores, CA 94065(Will consider Remote)


Focus demand generation campaign priorities around sales plays and customer personas
•       Coordination across Channels --“One message, many messengers”
•       Execute Modern Marketing mapped to Customer Journeys
•       Persona-driven creativity in all customer engagements
•       Account Based Marketing to target accounts
•       Nurture customers and deliver the right leads to sales to ensure timely sales engagement
•       Communications: consistent, targeted, streamlined, two-way
•       Provide a better customer experience by targeting, engaging, converting, analyzing, and using marketing technology
 
Position Description
 
The Field Marketing Manager will work with the Senior Field Marketing Managers to develop, execute and report on a comprehensive, integrated marketing campaign.  This includes the ability to drive and manage communications to sales as well as sales integration into marketing activities; work with Senior Field Marketing Managers to support development of regional marketing plans; manage execution of marketing programs and events in conjunction with HQ teams, as well as local channel and partner marketing organizations, and influencers; act as an advocate to HQ marketing on behalf of field sales. This manager will also need to identify and generate awareness and demand by using a variety of marketing tools and tactics such as tradeshows, conferences, field events, campaigns, webcasts and more.
Responsibilities Include:
•         Assist in the development of an overall strategic marketing plan for the Sales region and executing on the tactical lead generation event plan.
 
•         Support the Senior Field Marketing Managers in the development of the marketing programs, primarily in-person events: venue selection, audience acquisition, event speaker selection, engaging partners, working with 3rd-party vendors, providing sales communications, managing onsite event registration, interfacing with Oracle Sales, partners, and customers at events, etc.
 
•         Work with sales on lead follow up: understanding where leads are in the funnel, working with the sales team to improve lead conversion rates (through training) and reporting on leads and pipeline impact of activities.
 
•         Support Sales activation around Marketing resources and tools to ensure they understand how to leverage them.
 
•         Working with the Field Marketing Program Management group on back office and onsite event administration and logistics, using multiple internal systems to implement programs.
 

Preferred Qualifications
1.       Minimum 5 years marketing/business experience with at least 2 years in Software/Technology marketing; field or channel marketing background helpful.  Sales experience a plus.
2.       Must have solid understanding of market segmentation; strategy, planning and execution of marketing activities
3.       Ability to rapidly learn, internalize and leverage product/campaign information is essential
4.       Very strong organizational and written/verbal communication skills; must be able to prepare presentations and be comfortable speaking to groups; must be comfortable dealing with sales/executive management; must be able to massage content to suite specific and targeting programs, customers, and industries
5.       Must be familiar with or able to quickly learn a variety of business application systems 
6.       Manager level position; reports to Senior Director of NA Marketing, ERP.
 
Travel Component: 10% within the United States and Canada 

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