Marketing Content Manager – HCM Cloud
Location Redwood Shores, CA 94065
Work Location: Role will be based in North America and requires close coordination with virtual team.
This person will be responsible for Clients HCM Cloud North America content execution and review, including collaboration with internal stakeholders from several Clients Product Pillars. Content channels include digital and direct mail efforts.
•Content Development and Execution:
o Plan, develop and execute integrated marketing content – including blogs, eBooks, infographics, research reports and surveys.
o Design, manage and execute persona based content, with the buyer’s journey in mind.
o Project manage third party vendors and internal stakeholders for content support.
o Content development and execution to support assets and activities such as online programs, webinars, nurtures, and events that map to appropriate target audience and customer buying cycle stage.
•Minimum of 3 years content experience, preferably in technology (HCM, BI, ERP) or as an independent author/copywriter
•Successful track record of creating and executing integrated marketing content
•Deep understanding of demand generation and content delivery
•Very strong organizational, project management and written/verbal communication skills. Detailed writing and editing skills, particularly with email, promotional copy, digital strategy and campaign briefing documents.
•Experience managing programs/projects across cross-functional and virtual teams.
•Proficiency with PowerPoint and Excel.
Travel Component: Minimal
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