Marketing Manager

This is a remote position no location constraints. This job required travelling within US and Canada.

Tele commute position
Duration: 5-6 months
Travel Component: Minimal. Approx. 10% travel within the United States and Canada may be required to successfully fill this role. 
Job Description 
Campaigns Marketer, N.A. Marketing (Contractor)
You have a passion for building marketing campaigns and programs that generate sales pipeline. You enjoy thinking through each nuance of the buyer’s journey as you create programs across digital, nurture and social channels.  You are intensely data-driven:  you know what it takes to improve marketing conversion rates and drive success.
Sound familiar: Here’s your chance to be part of a team that’s transforming digital marketing at one of the world’s flagship tech companies. 
The Experience  
Big things are happening here. As the Cloud leader, we offer the broadest suite of Cloud solutions - and we’re introducing new services every month for 400,000 customers worldwide.  Innovation at this level starts with our employees: we look for creative people with an entrepreneurial spirit … those who see new possibilities and welcome new challenges.
Employees enjoy industry-leading compensation and benefits, a flexible work environment, educational opportunities, and work/life tools to balance professional and personal goals.
If you’re looking to elevate your career - and have fun doing it - you’ve come to the right place.
The Role 
This is an exciting opportunity to play an influential role on  North America Marketing team. The Campaigns Strategist will manage and execute integrated demand generation campaigns and events for Supply Chain Management (SCM) Cloud.
Working closely with Product Marketing, Digital Marketing, Marketing Operations, Events, and Partner Marketing, the campaigns marketer will create an integrated marketing strategy, delivering tactics to drive growth through data-driven marketing.
Key Responsibilities: 
·         Strategic Campaign Planning:  Build campaign strategy, value propositions and messaging, contact acquisition strategy, and content that drive results. 
·         Defining Campaign Targets:  Define the target audience and its preferences, needs, and challenges. Identify - and adjust - appropriate mix of assets and activities to engage the audience, generate Marketing Qualified Leads (MQLs), and grow and close pipeline.
·         Content and Messaging:  Work with content strategist to develop content that supports online programs, nurtures, webcasts, call campaigns, and events that map to target audience and buyer’s journey stage.  Employ messaging that maximizes pipeline, revenue and awareness for campaign focus area. 
·         Ongoing Campaign & Event Management and Execution:  Manage lead generation/nurture campaigns to reach target audience and meet defined metrics. Initiate programs - telemarketing/email marketing, automated online trigger responses, direct mail, online resource centers, events - to engage prospects and accelerate close process. 
·         Lead Management and Reporting:  Analyze marketing generated pipeline, implementing action plans to address gaps. Ensure leads are followed up with in a timely manner. Elevate business issues with lead flow and drive resolution across the organization.
Preferred Qualifications 
·         7+ years in B2B demand generation
·         2+ years in SaaS software marketing, preferably at a small company or startup
·         Experience in strategy, planning, and execution of integrated marketing programs
·         Ability to rapidly learn, internalize and leverage product/campaign information
·         Strong organizational, communication skills; comfortable dealing with senior management
·         Writing experience: email marketing, direct marketing copy, and massaging product content into easy-to-understand benefits
·         Expertise in managing projects across various, regionally distributed teams
·         Experience working with outside creative agencies
·         Comfortable working in a shared services workflow environment
·         Knowledge of Sirius Decision waterfall methodology
Daya Poojary
APN Software Services INC
39899 Balentine Drive, Suite 385, Newark, CA 94560
Phone: 510-857-5736
Fax: 510-623-5055 

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