PR & BRAND MARKETING MANAGER - NYC BASED

POSITION DESCRIPTION

PR and BRAND MARKETING MANAGER 


ANINE BING Corporation is a fast growing fashion & commerce startup revolutionizing the way products are developed, produced, marketed, sold, and delivered to customers. The brand reaches customers across social platforms, eCommerce, branded brick-and-mortar stores, and major department stores. ANINE BING has a global presence, with 11 stores in 6 countries around the world. 

TEAM AND OFFICE

ANINE BING has 70+ employees across Sales, Production, Design, Graphics, and Customer Service located in Downtown Los Angeles. Key investors include Index Ventures founder Danny Rimer (Facebook, Dropbox, Net-A-Porter, Nasty Gal), Greycroft Partners founder Dana Settle (Maker Studios, Thrive Market, AwesomenessTV), and Felix Capital founder Frederic Court (Goop, Farfetch, Vitrue, Dailymotion). 

This is a roll-up-sleeves and get-hands-dirty role for an ambitious and hungry PR and Brand Marketing specialist who wants to partner with a world class creative team to build a next generation fashion brand.

You are a relationship builder and a team player - driven to contribute to ANINE BING’s reputation, growth and success. You love working in a fast paced environment. You’re a multi-tasker, self driven and confident interacting with all levels of management. You’re well spoken and passionate about ANINE BING and the industry itself.
 
As the PR and Brand Manager you will help drive global brand awareness for ANINE BING through strategic communications across traditional media and influencer relations with a specific, hyper-focus on the NYC market. This role will be the only NYC-based position that is part of the in-house team at HQ in Los Angeles. The position will be reporting into the Director of PR & Brand Marketing, supporting the in-house PR team in orchestrating earned media coverage through opportunities that generate a disproportionate share of buzz, elevate our positioning in the industry and give us exposure to new audiences.
 

RESPONSIBILITIES  
 
  • Ensure ANINE BING leads the industry through our communications, partnerships and events, rather than following it
  • Support the PR and Brand Marketing team in building global press launch strategies for all new products and store openings including media outreach, influencer mailers, launch events, partnerships, etc. 
  • Nurture and grow our NYC community of VIPs, influencers and brand loyalists by fostering relationships, planning unique brand experiences and securing valuable content for our brand
  • Deploy campaigns across our NYC influencer community to drive awareness and education for product launches or brand initiatives 
  • Support the PR team in developing and executing media relations including developing story ideas, pitching outlets, and placing continuous coverage for the brand and its products
  • Filter, reply to, and facilitate all in-bound sample / editorial inquiries
  • Maintain strong working relationships with NYC-based broadcast, print and online journalists as well as bloggers and social influencers
  • Collaborate with digital and social teams to optimize press and influencer placements across our channels
  • Pitch executives for interview opportunities and serve as their guide on external corporate communications; e.g. facilitate meet and greets with other high-level executives based in NYC for when exec team is traveling from LA
  • Analyze and act on press trends and opportunities
  • Report on monthly press coverage and influencer metrics, proving ROI on our campaigns
  • Keeping a finger on the pulse of brand marketing, pop culture, media trends, not just in NYC but in additional key regions in the US, EU, and beyond
 
REQUIREMENTS

  • Minimum 5 years of experience at an agency or in-house with working on fashion, beauty, or lifestyle brands 
  • Global PR experience a plus
  • Strong personal relationships with fashion, beauty, and lifestyle media outlets, staying in the know of the expected turnover on editorial teams
  • A creative storyteller with the ability to create fresh and compelling narratives that help define our brand positioning within the fashion and apparel landscape
  • Analytical, with experience tracking and reporting on KPI’s for press campaigns
  • Adaptable, resourceful and forward thinking 
  • Experience working at innovative, fast-paced startups or indie brands is a plus
  • Hyper independent and self-motivated, and always proactive versus reactive 


SUCCESS AT ANINE BING REQUIRES THAT…

  • You love to win.
  • You are a doer 
  • You are a team player
  • Your are humble
  • You are honest, straightforward and transparent
  • You are a good teacher/mentor (approachable and accessible)
  • You are an advocate for the Design Team 
  • You are organized
  • You are creatively open-minded 
  • You want to get your hands dirty.
  • You solve problems.
  • You are resilient
  • You are flexible
  • You are entrepreneurial, smart, and passionate.
  • You naturally go the extra mile.
  • If you don’t know something, you say so. Then go figure it out quickly.
  • You give credit where credit is due and take responsibility for misses.
  • You love working in a creative environment.
  • You know there’s more than one way to solve a problem and you work hard to find a solution that works best for the company and team.
  • You have a sense of humor.
  • You are an insatiable learner.



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