Overview
If you want to play an active role in designing the future of business/consumer communication and are a Marketing expert, we need to talk. We're looking for a flexible and versatile marketeer to join our team in Berlin for the growth of our flagship product, Airy Messenger. You will be developing strategies and executing initiatives to drive brand and product awareness, lead gen, customer acquisition and retention goals.
Job Summary
The Marketing Manager is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team within the US market. They will act as a liaison between the marketing, growth and sales teams to develop and execute 1:1, 1:few, and 1:many tactics designed to penetrate targeted accounts.
The ABM manager leads and builds marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing 3rdparty vendors to meet pipeline requirements of account segments.
About You
We are looking form a manager who is a thoughtful, creative self-starter that will bring ideas and solutions to problems facing the organization. The right candidate is an intelligent and agile individual who understands how to be effective in a fast paced and dynamic SaaS startup. You thrive on building funnels from scratch and are always looking at all possible angles to improve their quality and performance. You are an experienced, humble team player who understands the American market.
Job Responsibilities
- Develop and implement target account strategy to support account-based selling.
- Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts.
- Create and implement annual and quarterly marketing plans which adhere to existing business targets.
- Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs, training and content.
- Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities.
- Communicate with and educate the sales team about new and planned marketing activities including global, regional and local programs.
- Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments.
- Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.
- Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media.
- Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
- Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts.
- Collaborate with the global Account-based Marketing Program team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives.
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
Job Requirements
- Minimum of 5 year’s experience in a high-tech B2B demand generation, ABM, or field marketing role.
- Bachelor's degree in Marketing, Business, or comparable education/experience.
- Best in class marketing, demand generation, and channel experience with a B2B hi-tech company.
- Proven track record executing innovative and multi-part event and demand generation programs.
- Attention to detail and discipline to follow established policies and processes.
- Proven track record with account-based marketing programs and large account selling teams.
- Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
- Experience with multiple ABM SaaS solutions for use in building, launching and reporting on campaigns.
- Track record of developing and managing multiple marketing programs simultaneously.
- Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns.
- Experience using inbound marketing and content marketing to generate qualified leads.
- Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
About Airy
Airy is a technology company dedicated to powering a world of seamless, personal and trusted interactions between customers and businesses.
We focus on emerging consumer technologies such as messaging and voice and are working with some of the world’s leading brands across a wide-spectrum of industries and business sizes. Airy Messenger is already connecting thousands of businesses with millions of customers in over 90 countries.
We have an exciting environment with a wide ranging, international group of individuals, including previous founders and several entrepreneurial C-level executives with decades of tech experience; dedicated to changing the way businesses communicate with their customers.
Airy is headquartered in San Francisco, with development offices in Berlin.