Programmatic Business Development Manager

The Programmatic Business Development Manager will be responsible for partnering with trading desks, digital agencies, brands, and internal teams to drive Private Marketplace revenue. This role will also serve as a programmatic subject matter expert for the EMEA and LATAM brand team as they work directly with brands, agencies, and their respective trading desks Also this role will partner and support reseller sales teams to increase focus on programmatic and drive more revenue

Responsibilities;
  • Identify, target, and acquire new programmatic business opportunities
  • Develop and cultivate relationships with trading desk leads, strengthening partnerships for future business
  • Drive new Private Marketplace revenue and meet quarterly revenue targets as set by management
  • Coordinate cross-functional teams from Sales, Client Services, and Technical
  • Account Management to ensure optimal campaign delivery, performance and execution
  • Gather information for potential improvements and changes that can be added to the product roadmap
  • Work with internal platform and supply stakeholders to connect the needs of our various customer constituencies
  • Work with Reseller and the Adcolony brand sales team to grow their agency trading desk accounts by helping them uncover programmatic advertising budgets, navigate programmatic sales, and close new business
  • Partner with CSM team to develop documentation, training, and education for our internal stakeholders emphasizing the capabilities and expectations for our programmatic offerings
  • Co-lead training, QBRs, and overall education sessions on an as-need basis for EMEA and LATAM team, and accounts
  • Travel to agencies, trading desks, and brand clients

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