Bilingual Digital Marketing Specialist Full Time Permanent
Ackroo is seeking a Bilingual Digital Marketing Specialist who is fluent in both English and French for a permanent full-time position at our Hamilton office. Reporting to the Director of Marketing, the Bilingual Digital Marketing Specialist will support both Ackroo’s corporate and customer digital marketing efforts. You will join a dynamic, fast-paced and highly skilled team with lots of opportunity for growth. You should be self-motivated, energetic, and have a passion for digital marketing, email marketing, social media management and PPC campaign development.
Key Responsibilities:
Digital Advertising/PPC/Lead Generation
- Identify opportunities to create effective digital lead generation campaigns
- Create content with internal teams to facilitate the execution of digital advertising campaigns
- Conduct research into competitors and industry trends to create effective campaigns
- Advise on required video assets required to execute campaigns
- Develop, implement and monitor bidding of PPC campaigns
Email Marketing
- Collaborate with segment leaders and creative teams to develop content to be sent out to existing clients to promote product updates and marketing services
- Work closely with the design team to create custom email templates for the deployment of emails on behalf or clients across all industries
- Conduct A/B testing on subject lines, content etc.
SEO/Website Optimization
- Conduct keyword analysis for the gift card and loyalty industry in order to develop effective PPC/Google Ad campaigns that will increase inbound leads
- Complete updates to corporate website using WordPress
- Ensure all inbound leads and inquiries via the website are sent to the correct internal team members and/or imputed into our CRM
- Monitor and track all performance metrics on Google Analytics to ensure optimal website performance
- Facilitate improvement of organic search results and reduction of bounce rate
Social Media/Content Management
- Manage corporate LinkedIn, Facebook, Instagram, Twitter and blog content development and posting
- Plan and execute social media and content marketing initiatives, including developing content for the Loyalty, Automotive, Petroleum, Retail and Hospitality industries
- Conduct weekly analysis and submit reports summarizing the effectiveness of each social posts and blog
- Work with internal teams to develop content and creative required for social posting
- Acquisition of digital marketing tools required to increase social media presence and following across all social platforms
- Use custom and look-a-like audiences to generate leads across social platforms
Additional Responsibilities
- Provide weekly reports on all key digital metrics
- Manage relationships with external partners where necessary
- Ensure corporate branding is reflected across all digital campaigns and social platforms
- Brainstorm digital campaign strategies for customer acquisition
- Ensure that all digital initiatives are responsive and compliant with the most recent digital advertising rules (CASL, AODA)
Required Skills/Qualifications:
- Degree or diploma, majoring in Business, Marketing, Digital Advertising or Communications preferred
- 2-4 years of digital marketing experience
- Experience using enterprise level email and social management tools
- Strong knowledge of responsive digital design
- Experience managing social and communication campaigns by customer segment and/or specific industry
- Background in coordinating digital marketing tactics in paid media channels including search, display & social
- Exceptional organizational and prioritizing skills
- Basic knowledge level of HTML
- Strong written and verbal communications skills
- Ability to think both analytically with an eye for great creative design
Experience with any of the following would be considered an asset:
- Experience with Salesforce and Pardot
- Working knowledge of WordPress or website development
- Hands on experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Previous experience working in a software, merchant services, payment services, gift card, loyalty, automotive, petroleum, retail and/or hospitality industry position
Languages:
- English and French (mandatory)
What We Offer:
Great work environment, competitive pay, full employee benefits, stock options, high career growth capability, and on-going training and development.