Bilingual Digital Marketing Specialist

Bilingual Digital Marketing Specialist Full Time Permanent
 
Ackroo is seeking a Bilingual Digital Marketing Specialist who is fluent in both English and French for a permanent full-time position at our Hamilton office. Reporting to the Director of Marketing, the Bilingual Digital Marketing Specialist will support both Ackroo’s corporate and customer digital marketing efforts. You will join a dynamic, fast-paced and highly skilled team with lots of opportunity for growth. You should be self-motivated, energetic, and have a passion for digital marketing, email marketing, social media management and PPC campaign development.
 
Key Responsibilities:

Digital Advertising/PPC/Lead Generation
  • Identify opportunities to create effective digital lead generation campaigns
  • Create content with internal teams to facilitate the execution of digital advertising campaigns
  • Conduct research into competitors and industry trends to create effective campaigns
  • Advise on required video assets required to execute campaigns
  • Develop, implement and monitor bidding of PPC campaigns 

Email Marketing
  • Collaborate with segment leaders and creative teams to develop content to be sent out to existing clients to promote product updates and marketing services
  • Work closely with the design team to create custom email templates for the deployment of emails on behalf or clients across all industries
  • Conduct A/B testing on subject lines, content etc.

SEO/Website Optimization
  • Conduct keyword analysis for the gift card and loyalty industry in order to develop effective PPC/Google Ad campaigns that will increase inbound leads
  • Complete updates to corporate website using WordPress
  • Ensure all inbound leads and inquiries via the website are sent to the correct internal team members and/or imputed into our CRM
  • Monitor and track all performance metrics on Google Analytics to ensure optimal website performance
  • Facilitate improvement of organic search results and reduction of bounce rate

Social Media/Content Management
  • Manage corporate LinkedIn, Facebook, Instagram, Twitter and blog content development and posting
  • Plan and execute social media and content marketing initiatives, including developing content for the Loyalty,  Automotive, Petroleum, Retail  and Hospitality industries
  • Conduct weekly analysis and submit reports summarizing the effectiveness of each social posts and blog
  • Work with internal teams to develop content and creative required for social posting
  • Acquisition of digital marketing tools required to increase social media presence and following across all social platforms
  • Use custom and look-a-like audiences to generate leads across social platforms

Additional Responsibilities

  • Provide weekly reports on all key digital metrics
  • Manage relationships with external partners where necessary
  • Ensure corporate branding is reflected across all digital campaigns and social platforms
  • Brainstorm digital campaign strategies for customer acquisition
  • Ensure that all digital initiatives are responsive and compliant with the most recent digital advertising rules (CASL, AODA)

Required Skills/Qualifications:
  • Degree or diploma, majoring in Business, Marketing, Digital Advertising or Communications preferred
  • 2-4 years of digital marketing experience
  • Experience using enterprise level email and social management tools
  • Strong knowledge of responsive digital design
  • Experience managing social and communication campaigns by customer segment and/or specific industry
  • Background in coordinating digital marketing tactics in paid media channels including search, display & social
  • Exceptional organizational and prioritizing skills 
  • Basic knowledge level of HTML 
  • Strong written and verbal communications skills
  • Ability to think both analytically with an eye for great creative design

Experience with any of the following would be considered an asset:
  • Experience with Salesforce and Pardot 
  • Working knowledge of WordPress or website development
  • Hands on experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
  • Previous experience working in a software, merchant services, payment services, gift card, loyalty, automotive, petroleum, retail and/or hospitality industry position
 
Languages:
  • English and French (mandatory)

What We Offer:
Great work environment, competitive pay, full employee benefits, stock options, high career growth capability, and on-going training and development.

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