Audience Development Specialist

We are seeking an Audience Development Specialist to increase The Kicker’s audience size, engagement and subscriber growth. Their focus will be on distribution, analytics, and growth.
  • Work closely with editorial team of The Kicker to build audience around video, written and image based daily content. 
  • Use analytics tools to measure effectiveness of audience growth strategies, identify trends for editorial team, and make recommendations for targeting and engagement (Google Analytics, YouTube Analytics, Facebook Insights, etc.)
  • Responsible for internal reporting including weekly and monthly cross-channel reports
  • Execute on paid marketing campaigns specific but not limited to YouTube, Instagram and Facebook.
  • Ensure all Kicker YouTube videos are properly posted and positioned on
  • Work with the Above Average development team to post and promote videos from outside creators
  • Manage distribution and audience strategy on behalf of and in collaboration with key partners such as NBC Sports, Turner, Vox and others
  • Manage uploading/scheduling/tagging/boosting of "hero" videos on Facebook
  • Creatively repurposing our vast library of content
  • Champion the effort to increase visibility, search performance, subscribers and overall view of The Kicker content on YouTube, Facebook, and The Kicker website.
  • Manage YouTube content, metadata, and optimization
  • Manage ad platforms such as Google Adwords and Facebook Business Manager, and audience growth campaigns
  • Provide guidance on video marketing materials such as thumbnails, metadata, cover art and logos
  • Community management to retain engaged audience
  • Work with sales team to manage outside marketing and audience vendors on branded content executions. 
  • Research new and interesting ways of directing traffic and viewership
  • Create the weekly newsletter
  • Knowledge of Facebook Business Manager, Insights, Google Adwords
  • Familiarity with sports and pop culture
  • Intermediate experience with Microsoft Office (emphasis on Excel and Powerpoint)
  • Basic HTML or CMS experience a plus
  • Adobe Suite (Photoshop, Illustrator) a plus
  • BA/BS Degree
  • Publisher audience development, marketing or programming experience required
  • 3-5 Years experience from an innovative/new publisher preferred 

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